AFCON
New Lease Of Life And Energy To Score Goals Restored As Life Beer, Zagg Energy Malt, And Goldberg Galvanise Super Eagles To Glory Path –
BY KUNLE SOLAJA.
It is another match day and another opportunity to renew the support for Nigeria’s lead sports brand, the Super Eagles. They are already at cusp of another continental honour as they engage the Palancas Negras of Angola in the quarter-finals of the Africa Cup of Nations in Abidjan, Cote d’Ivoire.
“Yes, we want the Super Eagles to go all out on Friday against Angola, that is why we are galvanizing all the support for the team,” said Head of Marketing Communications, Nigerian Breweries Plc, Sandra Amachree.
From an initial state of despondency, life has returned to the dreams of Nigerians whose team, the Super Eagles are at the brink of winning their fourth Africa Cup of Nations title in Cote d’Ivoire.
Barely a month ago, hopes were sagging. Not thanks to a run of winless matches. Even their most ardent fans had lost hope.
What a turnaround it has been! The team is just three matches away from becoming African champions again.
They had survived the spate of upsets that had swept away teams that were even higher rated in FIFA’s latest ranking.
Great thanks to their most ardent corporate backers, the Nigeria Breweries Plc whose supporting brands – Goldberg Lager Beer, Life Continental Beer, and Zagg Energy Malt Drink have combined as worthy partners of the Super Eagles.
Over a thousand viewing outlets in bars across Nigeria to galvanize support for Super Eagles
Now the team can be home away from home as the three official partner brands supported the members of the Nigeria Football Supporters Club to Cote d’Ivoire to sheer the Super Eagles.
Even while playing against the hosts, Cote d’Ivoire in their second group match, the chants, the drumming, and the singing of the Nigeria Breweries sponsored cheerleaders drowned that of the hosts.
On Thursday, the eve of the quarter-finals, the Nigerian Breweries powered Nigerian Football Supporters’ Club in Abidjan as well as football icon, Segun Odegbami went round the streets of Abidjan for mobilisation and sensitization of Nigerians in that country to raise the support base for the Super Eagles.
“That’s just one of the direct supports we have given the Super Eagles,” remarked Sandra Amachree, the Head of Marketing Communications at Nigerian Breweries Plc.
There are more activations by the Nigerian Breweries who have been partnering with the Nigeria Football Federation and all the Nigerian football teams since February 2018.
The support has not been limited to just the theatre of action in Cote d’Ivoire. The spirits of the Super Eagles followers have been lifted by the Nigerian Breweries through the Life Continental Beer and Goldberg.
In lending a lease of life, Life Continental Beer unveiled a campaign – Jee‘ Turo Ugo – a clarion call that conveys the message ‘Go For Glory’ for not just the Super Eagles but most of their fans, especially those in Southeast Nigeria where the Life Continental Beer is the first choice for connoisseurs.
Apart from the direct support to the Super Eagles through the partnership with the NFF as well as to the supporters in Cote d’Ivoire through the Nigeria Football Supporters Club, Life Continental Beer, like Goldberg also galvanize local support by getting fans engaged and rewarding their support through activation at several bars across the country. In all, there are 1,200 outlets.
The branding is shared among the three products of the Nigerian Breweries while consideration was also placed on the regions where brands are most popular.
Chima Dim, the Senior Brand Manager, Life Continental illustrated this when he remarked that the theme: Jee‘ Turo Ugo was chosen for Life Continental Beer because of the brand’s popularity in South East. “It is our way of mustering support for the Super Eagles through the clarion call of ‘Go for Glory”, Chima Dim asserted.
As the excitement reaches the quarter-final stage with Nigeria meeting old foes, in Angola this Friday, the clarion call will even be louder.
“Goldberg is ready to amplify the cheers, fuel the passion, and witness history in the making”, remarked Senior Brand Manager Goldberg, Kunle Aroyehun whose brand is very popular in South West Nigeria.
Goldberg will not relent on its support. We will propel the Super Eagles to win their fourth title”, said Aroyehun.
Amachree added that the excitement around the AFCON tournament is increasing as the Super Eagles are progressing.
After Friday’s match, the team is expected to get to the final stages as 20 other initial participants would have fallen out.
With the increased chances of yet another podium finish for the Super Eagles, the trio of Goldberg, Life Beer, and Zagg are matching the tempo with increased activations.
Goldberg, the iconic Nigerian lager, is not just raising the volume across selected viewing centres; they’re also raising the stakes with their interactive Fantasy League Challenge (FLC).
Fans can predict match outcomes and score points, with top predictors walking away with amazing prizes.
The “OmoluabiGameOn” campaign goes further, encouraging predictions and rewarding loyal supporters with the hashtag #OmoluabiGameOn.
For Life Continental, the official beer of the Super Eagles, it is bringing the taste of victory to fans across the country.
With special viewing events and exciting in-bar activations, Life is ensuring that every fan feels the electrifying atmosphere of the game, raising a glass (or two) to their favourite team
ZAGG, known for its vibrant energy drinks, has transformed into a symbol of passionate support for the Super Eagles.
The Energy Drink with Malt is ensuring the Eagles feel the full force of the nation’s support behind them.
“If there is one thing that brings smiles to the face of Nigerians, it is football, so that is why we are going this extra mile,” the Nigerian Breweries Plc Head of Marketing Communications added.
With the unwavering support of these three powerful brands, the Super Eagles enter the Angola clash armed with more than just their talent and skills.
T hey carry the hopes and dreams of a nation, fuelled by the electrifying energy of ZAGG, the refreshing spirit of Life Beer, and the winning mentality of Goldberg.
AFCON
Nigerians, other nationals can apply, as CAF and Morocco Launch Volunteer Programme for AFCON 2025
The Confederation of African Football (CAF) and the Local Organising Committee (LOC) in Morocco have launched the official Volunteer Programme for the Africa Cup of Nations (AFCON) Morocco 2025, billed to run from 21 December 2025 to 18 January 2026.
According to CAF, more than 4,000 volunteers will be recruited to play a central role in ensuring the success of Africa’s most prestigious football tournament, which will be staged across six cities and nine stadiums in Morocco.
Applications are now open at volunteers.cafonline.com and will close on 8 October 2025. The opportunity is open to anyone above the age of 18.
Volunteers will be deployed across multiple functional areas, including media operations, spectator services, accreditation, hospitality, and fan engagement. Selected individuals will receive professional training ahead of the competition and work behind the scenes to deliver a memorable AFCON.
CAF stated that the programme is designed not only to support tournament operations but also to create an alumni network of skilled Africans who can contribute to future sporting events across the continent. Successful applicants will benefit from:
- Training and skill development.
- Official uniforms and certificates of participation.
- Networking opportunities with peers and professionals.
- The chance to contribute to Africa’s football legacy.
Volunteer registration opened on 17 September 2025. Selection and training will take place in October and November, with operations commencing in mid-December through to the tournament’s conclusion on 18 January 2026.
CAF described the initiative as an “exciting opportunity” for Africans to contribute to the growth of the continent’s flagship sporting event, which is expected to draw millions of visitors to Morocco.
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AFCON
CAF Security Chief, Nigeria’s Emeruwa, Leads Inspection of Tangier Stadium Ahead of Major Tournaments
Nigeria’s Dr. Christian Emeruwa, President of the Security and Safety Division of the Confederation of African Football (CAF), on Thursday, September 18, led an inspection visit to the Grand Stade de Tangier as preparations intensify for upcoming continental and global football events.
Emeruwa, who heads CAF’s continental security architecture, was joined by CAF Secretary General Véron Mosengo-Omba, senior Moroccan officials, and executives of the Royal Moroccan Football Federation (FRMF).
The delegation also included managers of operational companies at the Grand Stade and SONARGES executives.
According to Le 360, the Nigerian official expressed satisfaction with the stadium’s facilities after touring key operational areas, including the main control room with its giant surveillance screen, as well as spectator, player, and VIP access zones.
The inspection was bolstered by the presence of Morocco’s top security and administrative officers—the regional commander of the Royal Gendarmerie, officials of the Auxiliary Forces and Civil Protection, the Wali of Security, the governor in charge of Internal Affairs, and representatives of the National Agency for Public Equipment (ANEP).
A technical meeting followed the tour, where engineers presented recent safety and security upgrades. Among the highlights was the planned installation of a FIFA-standard tarpaulin roof to enhance the venue’s compliance with global hosting requirements.
For Nigeria, the spotlight on Dr. Emeruwa underscores the country’s growing influence in African football administration, particularly in the critical areas of safety and security management for CAF competitions.
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Morocco has received 723 high-end buses from Chinese manufacturer Yutong as part of preparations for the Africa Cup of Nations (AFCON), which kicks off on December 21.
Yutong said on social media that the fleet “has officially rolled off the production line” and will provide “comprehensive transport services and reliable operational support” during the tournament.
An official handover ceremony was held on Friday at the company’s facility in Zhengzhou, Henan province, attended by Moroccan representatives and Yutong executives.
The buses were designed to cope with Morocco’s terrain and climate, including steep slopes, heat and sandstorms. They feature an independent front axle suspension to navigate narrow city streets and Yutong’s in-house “Blue Core System” for fuel efficiency.
The delivery is the largest single order of Chinese buses in Africa. Yutong will station more than 100 technicians in Morocco to provide training, maintenance and round-the-clock support during AFCON.
The deal is part of Morocco’s broader transport strategy, which includes plans to purchase 7,000 new buses by 2030—half of them electric—as the country prepares to co-host the 2030 World Cup with Spain and Portugal.
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